Content can be a video, a blog, a post, an image, a webinar, a tweet, a white paper, a coupon, or even a piece of music. Content is everywhere, and content is King of the digital age. Offering consumers content that adds value to their lives rather than sells them a product is defined as Content Marketing. As Jay Baer correctly states, “If your stories are all about your products and services, that’s not story telling. It’s a brochure. Give yourself permission to make the story bigger.” With companies moving into new territories in order to grow, it is important to harness the the constantly connected consumer and use Content Marketing to build relationships, generate sales, and set your business free from the constraints of traditional marketing.
Improve the way you
Communicate with customers
Content Marketing has dramatically changed the structure of marketing campaigns all over the world in the last few years, but that doesn't mean that everyone knows what it is, how it works, or how it differs from traditional marketing. Many businesses have attempted to use content platforms like social media to blast messages in the same way they would a radio advertisement or a billboard ad. Unfortunately, the same rules do not apply in the Content Marketing world as they do in traditional advertising, and lots of business-to-customer (B2C) companies are wondering why they aren't getting any results for their efforts.
What is Content Marketing?
Proclaiming vs Demonstrating
Tag lines and advertising campaigns try to convey a message in five seconds or less, but with the constantly connected consumer having instantaneous access to international shopping, online reviews, and historical news, businesses are expected to walk the walk with content.
One night stand vs Relationship
Traditional marketing aims for impact and a quick sale. Content marketing is about building these relationships. While ads can often inspire a purchase, Content Marketing will nurture the customer before, during, and after the sale in order to make the relationship last.
Broadcasting vs Targeting
It is virtually impossible to target traditional advertising to a specific group of people, and financially impractical. With Content Marketing you can create different pieces to satisfy the needs and add value to the lives of all the different people in your target market segments.
How can we help?
Harnessing Content Marketing for your business is integral in todays digital age - because rest assured if you are absent from the online world, your competitors will fill the void with their own voice. Our team is made up of copywriters, photographers, videographers and designers who can work with you to put together content for your business that adds value to your customers lives.
Content: Creating compelling narratives that are valuable
Our team will produce content that inspires your customers, adds value to their lives, and positions your company as an expert in the industry. We specialise in the following forms of content:
- Articles optimised for SEO
- Graphic design
Process & Pricing
You know your customers well, which is why our Content Marketing process is dynamic and collaborative. We meet with you and your team before the start of every month and discuss your strategic objectives for the upcoming period.
Together we come up with a content calendar that covers off different themes, topics and market segments. We then work on producing the content for approval. We then put the content together on a social media schedule, and touch base with you throughout the month so we can tweak the schedule based on any performance and feedback.