Digital Strategy:

Let’s grow your

business online.

There are many opportunities for your business to grow when you utilise the right tools online, but which tools are right for your business and which ones will lead to growth?

Nowadays the digital marketing landscape is so vast and variable that it is often hard to know what methods your business should adopt and how to get the most out of your spend.

We can help you achieve your business objectives by creating a digital marketing strategy that aligns with your brand, reaches your target market and falls within your budget.

How do we do this?

We spend time getting to know you and your business, discovering what your objectives are and discussing what opportunities are available to you. After undertaking in depth market research and analysis of your previous marketing initiatives, we put together a digital strategy that you are comfortable with and create a roadmap that takes you from where you currently are to where you want to be.

We work closely with you and your team to ensure every facet of your digital strategy is transparent and understood, so that you are in the drivers seat and can control the speed in which you want to move.

How can we help you

Every business is unique and has a number of different opportunities when it comes to presenting their business online. Working closely with your business on your digital growth strategy will not only help you formulate a road map that will deliver fantastic results across multiple channels but it will increase the knowledge capital of your organisation and give executives and decision makers more tools for growth.
We can help with:

Web Strategy and SEO

If you are looking to increase your search engine rankings or improve the lead-generating performance of your current website, we can evaluate what steps should be taken both now and going forward that can help you achieve your objectives. We can undertake a full SEO audit of your site, both on page and off page and help you utilise content marketing to improve your position online.

Content Marketing Strategy

Content Marketing has dramatically changed the structure of marketing campaigns all over the world in the last few years, but that doesn't mean that everyone business knows how to use it effectively to achieve their market objectives and add value to their customers lives. We can help you understand this marketing phenomenon and implement it effectively and strategically.

Social Media Strategy

With the many different social networks available to your business online, it can be an easy trap to assume you should participate in all of them without considering what is right for your business and your customers. Social media gives your brand a voice, let us help you ensure you are utilising it effectively, getting the most out of your involvement and positioning yourself as an industry expert.

Lead management and conversion

Is your business great at collecting leads but not so great at converting them to sales? Many businesses are struggling to convert customers online and nurture them through various online channels. We can help you use various content and sales techniques to turn your valuable leads into valuable customers and keep them customers for life.

Customer Service

In the global technology age consumers are connected with digital devices almost 18 hours a day, without the boundaries of location, time or medium. This means that customers can connect with you in so many more ways in so many different formats, and it is easy to lose control. Are you delighting your customers every time? There are so many opportunities for you to make customers for life if you know how to communicate with them and keep your business at the forefront of their mind.

Business consulting

We are passionate about small businesses in Australia and make it our mission to learn as much as we can about Australian consumers. If you are looking to grow your business or stuck on which opportunities to pursue, we can help you by evaluating your current business facets and helping you put together a road map for growth.

Did you know?

93
of customers look online to find a good or service
61
of businesses think their online presence needs improvement

Many well established companies fall short of their business goals due to a naivety about the power of online marketing and their non compliance with the rapidity of marketing changes.

As the availability of technology mediums grow, so does the expectations of customers to receive enough valuable information to make a purchasing decision. Don’t let your business fall behind. Talk to us today. 

Case Study:

The Perth Motorplex is Western Australia's leading motorsport venue who's target market is diverse and large. Management at the Perth Motorplex were finding the traditional advertising methods that they used to promote events were not gaining the traction that they used to 5 years ago, and that to stay in communication with certain demographics would need a stronger digital strategy. Over the last 5 years, Lumos Marketing has been working with the team at the Perth Motorplex to conduct a number of initiatives.

Website development and integrations

With over 70 unique events running each season, the Perth Motorplex website was transformed to sync and communicate with Facebook events ensuring the team could promote each event and communicate updates and information with both website and Facebook users seamlessly.

Social Media strategy and promotion

When Lumos Marketing began work with the Perth Motorplex 5 years ago, the social media following was only just starting to grow. Starting with under 10,000 followers on Facebook, we worked with the team to develop a strategy that has lead to over 150,000 followers that actively engage with the brand.

Market Research

We undertook a series of initiatives both online and offline to collect vital market information from visitors to change and adapt the digital strategy going forward.

Email Marketing

Integrating with the website and ticketing platforms, the reach for Perth Motorplex email campaigns has increased significantly. Utilising Mailchimp and rolling out training programs within the company meant that the Perth Motorplex could communicate with customers, competitors and visitors quicker and easier than ever.

Make your next move

Let's grow your business online. Contact us today.

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