Market research helps to ensure that when you make a decision for your business, you make the right one. At Lumos, we undertake both quantitative and qualitative research that forms the basis to a marketing plan.
Once we understand the business objectives you want to pursue with your marketing strategy, we determine the audience you want to communicate with and find out where they are spending their time and what catches their attention. This is done through in-house qualitative research, market research online, persona profiling, and surveying.
Our market research forms the basis to our marketing strategy, and you can trust that the results we produce are incredibly accurate and thorough.
Whether you are a new or existing business, our branding services will help you create a brand identity that represents not only your company and products, but your company values.
We can help you define your brand promise and unique selling points and help bring them to life through clever marketing and amazing graphic design.
We can also provide you with your brand commutation materials like business cards, email footers, brochures, all designed by our skilled graphics team to help set your business apart.
Creating a marketing strategy is essential in achieving profitable growth in an increasingly competitive world. Our marketing strategies are unique to every business and use comprehensive market research to shape successful results.
We create a marketing plan with you that outlines strategies for search engine optimisation, lead generation, and customer relationship nurturing. Our focus on Content Marketing ensures your business is up to date with the latest in marketing techniques and search engine optimisation factors.
Once we have created a marketing strategy and plan with you, Lumos can follow that strategy through for you and make sure you achieve your objectives. Our focus on analytics also means that you can quantify your marketing process every step of the way.
The online marketing world can sometimes be a confusing, constantly changing place. Which is why place a large focus on education as part of our marketing strategy process.
This includes training on Content Marketing and how it is shaping the online world and search engine rankings, the impact of social media on branding, and the importance of the user experience (UX) in website planning.
We also place a large focus on analytics and monitoring the progress of your marketing campaign. This knowledge means you can track every element of your marketing plan and make adjustments accordingly.
Amy and her team did a fantastic job on our new website. The project had a very fast turnaround and the training and continued support is excellent.
Amy and her team did a great job improving our websites and continue to produce great content and whitepapers for our business. I appreciate the attention to detail and patience when things need to be changed. Thanks for going the extra mile.
Lumos offers exceptional support, easy to understand information, clear guidelines, and on the pulse market relevant advice. The result is a website that not only looks great but is easy to navigate and maintain. Airey Taylor Consulting would highly recommend them to anyone looking to achieve the same.