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Social Media

Lumos Marketing: The unexpected rise and pivot of LinkedIn in 2020 — and how business owners should respond

The unexpected rise and pivot of LinkedIn in 2020 — and how business owners should respond

By Social Media

As a social platform, LinkedIn is a bit of a hybrid. For a lot of individuals, it is seen as a career mover. It’s a place to explain your professional background and look for job opportunities. For others, it is seen as a business development tool to find and engage with decision-makers in particular industries. But over the last eight months, LinkedIn has completely shifted and cemented its place as the social networking platform for people when they are at work. Throughout lockdown and with the increase in flexible working arrangements, LinkedIn has become the only place for people to connect, engage, learn and contribute ideas with other professionals in their communities. And this reality has led to a growth of over 25 million users (4%) quarter-on-quarter since the start of the year. As a consultant to small businesses, this growth is something I have noticed quite personally. Before this…

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