small business website

Five essential elements of a small business website

By Small Business Marketing, Uncategorized

There are a number of elements that a small business website requires in order to be successful. When done right, your website will set the tone for your small business and help your ideal customers to understand what you offer. A striking homepage Your homepage gives your ideal customer a first impression on your small business. It should use stunning visuals and engaging, clear words that communicate: how you solve their problems why they can trust you to meet their needs case studies or testimonies that speak to your value User-friendly navigation Every successful small business website is user-friendly, ensuring website visitors have an enjoyable experience when browsing the website. The homepage of your website should feature your logo. Typically, located in the top left or right of your website. Your main navigation menu will direct website visitors to the pages of your small business website, such as services, products…

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