There are a number of elements that a small business website requires in order to be successful. When done right, your website will set the tone for your small business and help your ideal customers to understand what you offer.
A striking homepage
Your homepage gives your ideal customer a first impression on your small business. It should use stunning visuals and engaging, clear words that communicate:
- how you solve their problems
- why they can trust you to meet their needs
- case studies or testimonies that speak to your value
Every successful small business website is user-friendly, ensuring website visitors have an enjoyable experience when browsing the website.
The homepage of your website should feature your logo. Typically, located in the top left or right of your website. Your main navigation menu will direct website visitors to the pages of your small business website, such as services, products and contact us.
A value-adding blog
Create a blog on your small business website and you can create content that showcases your knowledge of your industry. It also gives you the opportunity to give value away for free. By committing to posting blogs on a regular basis, you are inviting your website visitors to engage with you which is key to the growth of your small business.
Credible social proof
People who visit your website want to learn about the products or services you offer. Make that clear on your website and go the extra mile by sharing your reviews, testimonials, and awards you have received. By offering your social proof, you are setting your small business apart from the rest and presenting yourself as the best choice.
Measure the success
You can measure the success of your small business website by reviewing analytics on a tool, like Google Analytics. This will help you to understand how your website is performing and converting website visitors to loyal customers.
With these simple small business marketing strategies, you can establish yourself as the ultimate choice for your target customers.