Questions? Look here.

General Questions

Where is Lumos Marketing located?

Lumos Marketing is located in Subiaco, Western Australia. You can contact us directly at (08) 6361 7045 or at

What services do you provide?

Lumos Marketing provide strategy & consulting using the Caterpillar Framework™ , set up and build websites for your business, graphic design and provide professional content marketing and copywriting support.

How important is marketing for small business?

Businesses that have a proper marketing plan in place benefit from an increase in potential customers buying their goods or services, building a relationship with the customers they want and an increase in brand awareness when someone searches them. Marketing is an ongoing process and should be seen as an investment as it increases your visibility to those looking for your specific products or services.

What are the benefits of outsourcing my marketing?

When outsourcing your marketing, you gain access to entire team of marketing professionals without the related expense and an outside perspective to your business which will lead to fresh ideas and insights.

Working with us

Who is the team behind Lumos Marketing?

Lumos Marketing is managed by our Director, Amy Miocevich, who is a Perth-based marketing expert who works closely with small businesses. Lumos Marketing uses the Caterpillar Framework™ and is included in the book Very Good Marketing. The team at Lumos Marketing all specialise in different areas of marketing with a wealth of experience. You can learn more about us here.

How much do you charge?

It depends on your businesses’ needs and the level of services you require. You may need a one day workshop, just a website build or ongoing marketing support. You can give us a call at (08) 6361 7045 or send us an email at  Our initial 90-minute consultation is free which you can book here. 

Strategy & Consulting

What do you cover in the one day workshop?

We work through the Caterpillar Framework™ handbook in order to:

  1. Clarify your message
  2. Create a marketing strategy
  3. Overcome your growth bottlenecks
  4. Break down your customer journey into 5 steps
  5. Set up a website wireframe
  6. Come up with a brand script to guide your marketing copywriting

Why do I need a marketing plan?

A marketing plan can help you clarify what is and isn’t needed for your business which helps you know exactly which decisions to make. Having a marketing plan in place can help you save time, money and understand which steps to take next in terms of your business in order for you to reach your goals.

Website Development

What programs do you use for website builds?

We recommend using WordPress as it provides functionality, easy of use, and plugins that can best optimise your website. It is also useful for keeping content up-to-date, offers flexibility and a good standalone content management system.

How long will a website build take?

It depends on the size and complexity of your website and the resources available to work on the project. Every website timeline is different and you can find out more information on the packages we offer here.

How do I maintain the website? Can I update it myself?

We include a website handover document with every website we build. This document includes instructions on how to make changes yourself or can be given to a different website management company. If you prefer, we are able to work with you as your website management service following completion of your new website.

Does Lumos Marketing do e-commerce websites?

Yes, we can help you set up an e-commerce website to give your customers an effective and easy place to find and purchase your product.

Will my site be search engine friendly?

Yes, we ensure that all our websites meet the search engine requirements in order for them to be optimised.

Why does my website need to be mobile-responsive?

Aside from losing points in search engine rankings, more people are using smartphones and tablets than web browsers so it is important that your website supports a broad range of devices.