So it appears your small business needs a new website.
Or perhaps, you’re unsure whether to get a new website or revamp your outdated website to generate new leads and grow the business.
It is essential for every small business in this digital age to have a website to represent their business.
Your website is your shop window. Think of it as your own digital brick and mortar store. Your website is where your customers go directly to find out more information, get to know your business and ultimately, go to buy your products or book your services. No wonder it’s important small business owners invest in a professional looking website so you stand out against the competition. It all boils down to one question.
How much does a small business website cost?
Hosting? Domains? Website builders? It can all be rather confusing but a small business website can set you back anywhere between $10 AUD and $10,000 AUD per month. It all depends on a couple of factors, including the design, the customisation and how large your website will be. Before we go into the total cost of how much a small business website costs, let’s break down.
What is involved in the building process?
All good things start with a plan and a website is no exception. The planning stage involves discussing with the agency or freelancer what type of website you want to build, what it is for, what information you want on it, the pages involves and the website design, budgets and deadline for it.
The agency or freelancer will then take all the information discussed and plan out the tasks required. These can include the web designer, copywriter, graphic designer, developer, project managers and more.
Project Management: A project manager’s role is to plan the website, manage the team behind the website and ensure that everything is on track. They also liaise with you directly to keep you updated on the progress and make key decisions with you through phone calls, emails and in-person meetings.
Content Writing: The content on your website is an important component as it educates, informs and helps to encourage website visitors to interact and engage with your website. If we’re speaking in terms of a physical store, this means they are walking through your store, and using the fitting rooms to try and test the products.
Web Media and Graphic Design: This section includes videos, photos and graphic images which will capture your visitors’ attention and help them understand your services.
Web Design: A web designer will improve on the overall user experience. Good web design captures your visitors’ attention and employ user psychology to persuade your visitors to convert.
Development: Developers will turn the website design into a fully functional website and ensure it has fast loading speeds and is compatible with all digital devices including smartphones and tablets.
Testing: Developers will test the website for bugs, errors and broken links.
Hosting & Maintenance: In order to make your website go live on the digital sphere, you will need a website host provider. Ongoing costs such as domain name renewals, SSL certificate renewals, plugins and themes should also be taken into account here.
How much does a small business website cost in Australia?
Now that we’re aware of all of the components of what goes into building a website. A total website build cost can vary depending on the type of website you want:
Small, simple website: $800 ~ $2,000 AUD
If you are a small business with only a few products or services and don’t require a lot of pages, a small, simple website will be able to inform your visitors so that they can find out more information about your business.
Standard website: $2,000 ~ $7,500 AUD
A standard website might include items such as search engine optimisation, a more customised design that will help your customers convert and persuade them to make sale enquiries.
Large website: $7,000 AUD+
If your business requires more than five services, require custom plugins, enhanced functionality such as an ecommerce store, client portals or custom tools with a highly customised design.
What about other pricing factors?
Number of Pages: The more pages your website needs, the higher the web design costs as there are more pages to design, test and build.
Custom vs Template Design: While there are plenty of free templates off of websites like Squarespace, they offer a smaller range of templates with a lot less customisation. Your website will end up looking a lot like many other websites. Professional website designers may be more expensive and can cost you between $500 – $10,000.
Content: While you can opt to write your own content, a professional copywriter can use sales and persuasion techniques to write engaging copy for your pages. This will set you back $100 ~ $500 for a page.
Media: From taking your own photos, to buying stock photos all the way to getting a professional in to take your photos – these can set you back from $20 up to $2,000.
SEO: Search engine optimization (SEO) is essential to every small business website. It can help your business rank higher on search engines and ultimately save you costs on advertising as your potential clients can find your business faster. Good web developers can optimise your website content with relevant keywords and generate more visitors to your site which then turns into more sales to your business. This can cost between $50 to $2000 per month.
Do I really need a website for my small business?
If after reading this far, the pricing and costs of a website seems a bit overwhelming for you, this is completely understandable. However, a good website can legitimise your small business, making customers trust in your business more and they can organically make their way to your business online instead of you continually spending money on advertising to make one.
A website is a long-term investment for your business and investing in a high-quality website in the long run can help you grow your business and generate sales without you doing anything from your end – which is ultimately what we want, right?