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Marketing Strategy

How to use education in content marketing

By January 28, 2021September 20th, 2021No Comments

If you want to break through the noise of social media and really connect with your customers in a surprising way – consider teaching them something new that is truly unique and interesting about your business. Something that you, yourself, may find ordinary or even boring, that someone else is always enthralled and delighted by. 

For most businesses, this idea may seem really foreign or even hard to come up with. But it is a really useful activity that can help:

  • Demonstrate your authority as an expert in your industry
  • Engage with customers along their journey to buy with you
  • Entertain existing customers with something they just did not know
  • Add value to someone’s day

All of these things have a great contribution to your small business marketing efforts and can help you increase your conversion rates across the board.

Some examples of this could be:

  • A lawn-mowing company writing about why a specific grass length is essential for growth
  • A surfboard company explaining why a board-design was chosen and how it helps beginners
  • An engineering company discussing the difference between centrifugal casting and regular casting on product durability
  • A commercial maintenance company talking about what you can expect from composite decking in high traffic areas

This information may be second nature to you and your team, but would be really interesting to potential customers who would love the opportunity to learn more.

What does this content look like?

If you were thinking about writing “content” on an educational topic like the above, it doesnt necessarily need to be in a long-form article like this one you are reading. When we say content, it could be:

  • A video
  • A series of photos
  • A social media post
  • An email
  • or an article

Social media is a really good place to start. Have a go at posting a picture with the heading “Did you know?” and following it up with your interesting fact.