Content Marketing Perth
Communicate, nurture and engage with powerful content marketing
Content Marketing services priced and delivered to grow audience engagement, develop brand presence and drive sales for small businesses long-term.
Harness the power of Content Marketing to drive growth
Content Marketing is the art of walking the walk – not just talking the talk. Whether it is on your blog, social media, through email marketing or more, content marketing helps small businesses thrive.
It just works
No more second guessing your content marketing strategy
Effective content marketing takes time, and it also requires a powerful strategy. By working with us on your content marketing you not only get the latest strategy and techniques, a partner who understands your business intimately but consistent delivery that leaves you with time for more important things.
Results
Engage and convert customers
There’s a reason that social media, blogs, podcasts, emails, newsletters etc are a big part of the marketing conversation. It’s because they work. They work to continue building relationships with your customers to a point where they are so invested, so connected and so aware of who you are that they just have to purchase.
What is content?
Content covers a pretty broad range of things and can achieve a very many goals including sales nurturing, fan nurturing, on-page SEO, brand awareness and more. Have a look at the types of content we can help you with below:
Articles
An article (long form, short form or anything in between) that can be located on your website, on a social media channel or published elsewhere.
Videos
Video is an essential content item for your arsenal. Publish landscape or portrait across social media Chanels and utilise for your website or emails.
Images
Taking good photos is important and the best photos can range from professional, product, to candid, to user generated and go everywhere including social media.
Audio
Think podcasts, audio commentary, instructions, meditations and more. Audio content is a great way to communicate to your customers and fans.
Graphics
Infographics, diagrams, illustrations all coming together to communicate ideas to customers in different ways. For use on social media, emails, websites.
Where does content go?
Content is the first piece of the puzzle when it comes to content marketing. The second piece is the channel where that content lives. So where are some of the places your content will go so that people engage with it?
Social Media
Content lives on the social media channels where your customers are. Eg. Facebook, Instagram, Youtube, LinkedIn + more.
Website
Ongoing content brings your website to life! And helps with your SEO rankings and customer conversions.
Emails
Good content can be shared directly with your email database to continue adding value and engaging them.
On the line
Heaps of other locations online can support your unique content, and if that is where your customers are – that is where your content should be as well.
Prior to any social media marketing, I was always stressed about what to pose and how to go about it. When Tegan and Mel came on board if was as if they read my mind!. The content was written perfectly and photos were well selected. My social media presence definitely has helped potential leads and clients connect with me.
Loreta RoachOwner of Designer Home Extensions
I am so impressed with the Lumos team that I would recommend them highly to anyone looking to brand their services and build a website. Importantly, Lumos service is 10/10 during and also after the sale too!
Laz RabinOwner Physio Mechanics
Having worked with marketing companies before, I was not overly excited about the prospect going through what I viewed as the ‘chore’ of redesigning our website. I was encouraged by a colleague, who’s opinion I value, to meet with the Lumos team as he assured me we would have a very different experience……..and we certainly did!!
Hazel RubyOwner Ruby Cubes
Our process is part of your success
We have spent years perfecting a content marketing process that is collaborative and helps you achieve your goals.
So smooth
A process that we’ve been perfecting for 7 years
Our content marketing process facilitates creative brainstorming, alignment and goal-focused idea generation. It starts with a monthly content marketing meeting that builds content ideas off your main pillars of engagement and ends with your approval and scheduling a month in advance.
This is how we do it
A scheduling AI platform to increase performance and save time
We utilise Falcon, a scheduling software program that enhances your social media engagement like crazy. Falcon facilitates Scheduling across multiple platforms, automatic posting and timings for performance, approvals on content, social listening and advanced reporting. It helps us help you more efficiently. Saving you money and time.
Content Marketing FAQ’s
Need we say more?
What is content marketing?
Content Marketing can come in many forms. This includes social media, email marketing, e-books, white papers, blog articles, website SEO content and copywriting. Everything you see, read and associate with a business is essentially content marketing.
We believe in very good content marketing. It helps drive traffic to your website, develop your brand presence, grow your audience engagement and drive sales. It’s a critical growth method for most small businesses and it’s simple – push out consistently high-quality content that is relevant to your customers and your business.
If you want to grab your audience’s attention with entertaining, educational and inspiring content then you need to send across the right message. Your business should come across as trustworthy and your customers should want to associate your business – that’s why you need a content marketing agency that understands these dynamics.
Content Marketing is a long-term strategy that grows your customer relationship and impacts audience decision making which has proven to to have big long-term pay offs.
How much does content marketing cost?
When it comes to ongoing content marketing support and social media management there is no one package for every client. We offer content marketing support at an hourly rate of $90/h plus our monthly marketing meeting fee of $150.
Depending on the type of content you require, eg. Images, graphics, articles, social media posts etc – we will provide you with a few different options for a monthly commitment, but also keep that commitment flexible so that you can utilise our services more and less as you need.
Do you do social media management?
Yes, social media management is part of our content marketing service. We like to focus on the ‘content’ part of social media management to ensure we are creating engaging and converting content before delivering them to social fans.
Will content marketing help my small business?
Content marketing is a great way to build a community around your brand whilst also demonstrating the strengths of your products and services. If you are a small business, a solid content marketing strategy built around reaching your goals is going to help you a lot. Especially because you can undertake a lot of content marketing yourself.
But having the discipline to consistently post new content on social media, write new articles and send captivating emails is hard. That is why the support of an agency like Lumos Marketing is helpful.
The Benefits of Content Marketing Services:
In such a competitive marketing landscape, today’s business owners make substantial investments in developing their content marketing programs. That’s because content marketing has been proven to work. Here are some of the advantages of a consistent, high-quality content marketing strategy.
Increase audience retention
Good content is a key asset. It can help provide a positive experience for your prospective customers and drive them to return for more. Your content is your ticket to gaining – and holding – their attention and reinforcing a desirable brand image.
Improve social media traction
Gathering lots of social media followers across channels is one thing – it’s quite another to create trending content. If your business hasn’t seen much traction despite a large follower base, you can turn things around by taking advantage of content marketing.
Establish trust
Good content can help you build relationships with your audience. It allows you to answer their questions and interact with them in a way that suits them. Giving your audience something of value without asking for anything in return can make them more likely to trust your recommendations and advice.
Why should I use an agency to manage my content marketing?
Can you handle your content marketing by yourself? Sure – but you aren’t as likely to be successful at it as you would be working with a professional team of content creators. Here are a few good reasons that bringing in a content marketing partner is one of the best investments you can make.
High-quality content creation
For a content strategy to be effective, you must publish high-quality content with a clear message. You also need content creators who understand SEO (search engine optimisation). Google’s algorithms are constantly evolving, and it’s all too easy for less experienced content creators to make mistakes.
Consistent content creation.
A professional content creator can supply you with consistent, compelling content that works for your brand. Content marketing takes time, and even if you publish at regular intervals, it’s a slow and steady approach. You may not have the time or in-house talent to create and publish the content you need, but a professional content creator will.
Strategic content creation.
Good content is both an art and a science. Not only do you need content based on your brand’s analytics, but you also need it to be created with an artful eye. Professional content creators know how to weave together key messages in an inspiring and effective way.
