Signature One Day Workshop

A collaborative workshop that delivers a powerful marketing strategy for your business utilising the Caterpillar Framework™ – a simple marketing framework that supports you to:

  • Clarify your message
  • Create your marketing strategy
  • Overcome your growth bottlenecks

Or find out if a one day workshop is right for your business.

Here’s exactly how you can take control of your marketing in just 8 hours.

Businesses that have that have a proven marketing framework are able to make informed decisions when it comes growing their business. But many business leaders are simply too busy to give their marketing the planning and energy it needs to thrive.

Our One Day Workshop is your fast-tracked solution to your marketing problems.

Clarify your marketing message so that customers listen

Break down your customer journey into the only 5 steps you need to focus on

Identify your current growth bottleneck and make a plan to overcome it

Stop wasting money on marketing methods that aren’t working

Understand the high-level numbers you need to measure your marketing

Get secret insights from the Caterpillar Framework™ team

Or find out if a one day workshop is right for your business.

Your One Day Workshop includes:

Mapping out your customer journey, which will help you figure out your goals, overcome your growth bottlenecks and begin planning your marketing strategy

Working through the Caterpillar Framework™ Workbook, which covers your brand script, customer journey, one-liner and website wireframe

The Caterpillar Framework™ customer journey metrics, to measure how each touchpoint is doing and methods to improve and optimise the overall customer journey

Complete overview of current business, along with a marketing plan with the strategies to go along with it to reach your goals

Hear From Other Australian Small Business Leaders

“Our One Day Workshop with our team has transformed our marketing strategy. I have already recommended the One Day Workshop to several contacts.”

Ashley Challenor,
Managing Director at Heat Trap Solutions

“We identified that our biggest growth bottleneck was we weren’t focusing our marketing on our existing customers enough. We designed and implemented our plan and three months later our monthly online sales have more than doubled!”

Lyndall Mitchell,
Founder of ASPAR and Aurora Spa

“We have really clarified the way that we articulate our messages, so the value proposition is clear for our clients.”

Andrew Christofides,
Owner of Essemy

It’s Time to Take Control of Your Marketing


We meet and have an obligation-free chat about how this workshop can help you achieve your goals.


Attend your workshop with your team


Take control of your marketing and watch your revenue skyrocket.

Or find out if a one day workshop is right for your business.


How many people can attend the workshop?

This is a private workshop for you and your team. We recommend you bring the people you need to make your marketing work, including relevant key leadership team members and your key marketing people.

Where will the workshop take place?

The workshop will take place at the Lumos Marketing offices in Subiaco, Western Australia. Alternatively, if you prefer and have the required facilities, the workshop can take place at your offices.

What happens after the workshop?

Following the workshop, we will curate all of the outputs from the day into one document and send to you. This document will contain your brand script, copywriting, website wireframe and all of the notes from the day.

What if I have more questions?

Schedule a free 90 Minute Meeting with us and we will go through all the information together.

Alternatively, please email us at and we will get back to you promptly.

What do you cover in the one day workshop?

We work through the Caterpillar Framework™ handbook in order to:

  1. Clarify your message
  2. Create a marketing strategy
  3. Overcome your growth bottlenecks
  4. Break down your customer journey into 5 steps
  5. Set up a website wireframe
  6. Come up with a brand script to guide your marketing copywriting

Why do I need a marketing plan?

A marketing plan can help you clarify what is and isn’t needed for your business which helps you know exactly which decisions to make. Having a marketing plan in place can help you save time, money and understand which steps to take next in terms of your business in order for you to reach your goals.