Website Copywriting services that articulate your solution so that customers purchase.
When it comes to your website, assembling words on your website page is no easy feat. Even if you’re very well rehearsed at articulating what your business does and how it helps people in person, displaying that text on a website is especially tricky because:
If your website copy doesn’t do a good job, you may lose visitors you have paid money to have land on your website! That is why you need a professional website copywriter.
At Lumos Marketing, we write all your website copy for you as part of our Website and WordPress Web development packages. We do this after undertaking a website workshop with you. The reason it works so well for conversion rates and performance is because we are expert copywriters who can take complex information about your company and work with you to structure it in a way that is easy to understand by someone who has never met you before.
We utilise the StoryBrand framework by Donald Miller which is a universally recognised framework for communicating your company effectively offline and online. We have found that utilising this method for website copywriting always leads to the website performing better for metrics such as time on page, pages visited and (of course) conversion rates.
When it comes to copywriting, the best thing you can do for your business is have one set of words that clearly explain what it is you do, who you do it for, what problems you solve and how they can work with you. This copy will be written in the same tone of voice every time and include the same wording, descriptors, tense and reference to your own company (eg. third person, first person etc).
We produce the following copy for you:
Once assembled this copy can be used anywhere. See some of our work in our portfolio.
Your company and brand has its own unique voice – and it is extremely important that company documents including your website and marketing material, have that same tone of voice. It is an essential part of branding.
Take, for example these two brands. Right away you can ascertain their own unique tone of voice.
Antz Coffee Co: “If your workplace is still brewing generic coffee beanz from the middle ages then it might be time to convince them to upgrade to a brand that makes people happier and is also good for the planet.”
VEEM Marine: “Our passion for performance and innovation is supported by manufacturing and engineering excellence, the evidence of which is in leading results and outstanding performance for vessels all over the world.”
10/300 Rokeby Road
Subiaco, WA 6008
(08) 6361 7045
© 2021 Lumos Marketing.