The fancy way to learn about The Caterpillar

Very Good Marketing for Small Business

When it comes to marketing, most business leaders don’t feel they have a grip. A lack of understanding, too many marketing methods, confusing data and inadequate results leave marketing at the very bottom of the list. It is frustrating and it is impossible to know where to turn.

But there is a solution. And it’s so much more than the hottest and latest digital marketing trend. Amy Miocevich’s Caterpillar framework is a proven antidote to the confusion, unpredictability and disconnect of modern marketing. The groundbreaking method for articulating the customer journey into a clear and simple model connects leaders, employees and external parties with organisational goals and gives them the sense-making foundations that achieve them.

In this step-by-step guide you will learn how to:
·   Map your customer journey across the 5 major touchpoints
·   Create a deliberate strategy for each touchpoint
·   Identify and overcome your growth bottlenecks
·   Measure what’s working and what’s not using just 2 metrics
·   Align everyone within your organisation in 5 minutes
·   Constantly improve your marketing plan to achieve resilient, long-term

Very Good Marketing will transform the way you approach marketing and growth forever.

Available Now through places you buy books

Praise for the Caterpillar

The Caterpillar is a uniquely integrated model that creates a holistic systemised approach to sustainable business practices. This is more than just another marketing tool. For any business owner, Director or CEO looking to engage new customers whilst also retaining your valued customer base I seriously recommend it. – Ed Benier, MODAL Pty Ltd

The Caterpillar has taken what was previously an overwhelming and difficult to understand concept and converted our marketing process into one that as a busy business owner I can understand and check in on regularly. It allows us to review our brand, purpose, marketing strategy and the actions we are taking to achieve the strategy with ease and contains its own easy to understand lingo that the whole company can use. – Lauren Hart, Optimal Living Therapy

By implementing The Caterpillar in our business, we have been able to connect all of the pieces of the puzzle and see why one part of our business cannot be successful without the other. We have started to see some huge benefits both externally when recruiting new customers, and internally when communicating why we do what we do. – Renae Flegg, ADAPT by Design

As business owners The Caterpillar has given us a visual structure that’s easy to identify with, follow and communicate to our team. The Caterpillar clearly defines actions, systems and processes to fuel our growth strategy in marketing and sales. Our team now understand, use and improve The Caterpillar system and we can really see it all coming together. – Jenni Greville, EX Engineering 

In an area that many small business owners find daunting, confusing and murky, Amy and her Lumos team have taken our team on the Caterpillar journey – at its essence, a tool to understand what makes our business unique. Not only do we now know what’s possible, but we have a plan we’re implementing daily. – Veronica Rhodes, Antz Coffee Co

The Caterpillar promotes the awareness of how important the engagement with our clients is on a customer service based approach and how we interact with them on a number of levels. We have really started to nail down our direction and focus in Marketing, BD and sales. – Luke Roughan, Scope Engineering

Call Us: (08) 6361 7045

Email: enquiries@lumosmarketing.com.au

Address: 34/184 Rokeby Road, Subiaco WA 6008