One of the very first conversations we will have with you before we start your website project is if you are happy for us to use WordPress to build your website (and yes you have a choice). The reason we ask this is because it is our preferred website platform thanks to its customisability, performance and ease of use. If you aren’t in an unhealthy, bordering-dependent relationship with WordPress like we are, you may have a lot of questions about what it is, why it’s so popular and why we are using it to build your website.
What is Wordpress?
In really simple terms, WordPress is a kind of software that you can install online and then build a website with. It comes with themes and plugins and a whole lot of stuff that makes it completely customisable but is also super easy to use for when you want to manage it in the future.
WordPress is the worlds most popular website platform online and it powers (according to W3Techs) over 40% of all websites online. It is a completely free program that was originally created for blogging but is now powering some of the biggest websites in the world. It even has an incredibly powerful Ecommerce bolt on. Its possibilities are endless.
Why do we love it?
There are so many reasons why we love WordPress.org and choose it first when it comes to building websites. We have put together a few reasons below but would be happy to walk you through it if you have any concerns.
1. WordPress is a perfect mix of customised solutions and out-of-the-box simplicity
Yes WordPress.org is a powerful beast, but because it has been around for so long and is completely open-source, you can purchase pre-built themes that can be installed with the click of a button. These themes range from completely free to around $100 and they include everything from how the website behaves to how it can look. This saves us a lot of time, because we do not have to code anything from the outset, it all comes in a nice little box ready for us to customise.
Which is the next best bit – every single thing on WordPress is completely customisable because you have access to every line of code and also a whole heap of plugins (55,000+ to be exact) that can turn your website into anything you want. You can also use a drag and drop page builder like SeedProd, Beaver Builder and Divi which make it even easier to build page layouts for us to work with and for you to work with going forwards.
2. WordPress is the biggest CMS system in the world
WordPress is the worlds most popular website platform and it powers (W3Techs) over 40% of all websites online and over 65% of sites that use a CMS system. That’s over 75 million sites (WordCamp) including 17 of the top 100 websites in the world (WPBeginner). It powers huge sites such as TechCrunch, The New Yorker, BBC America and Beyonce’s website.
What this means for you (and us)?
- Help is ALWAYS available. With so many users and developers around the world it is really easy to find tutorials, guidance, problem solving and programmers that can help with every aspect of your website
- New stuff is always coming out. WordPress sites facilitate the latest design elements and everyone is constantly working to make better themes, better plugins and more integrations with popular systems
- Everything integrates with it. WordPress is open-source so you can basically make anything happen with it. Absolutely anything. Really.
- There is less risk of your website platform going down or undergoing significant change. Nobody likes change. (Although Gutenberg was a big shock to most of us)
3. WordPress can be managed by anyone
We don’t like to handcuff you to our web development services for the life of your business, which makes WordPress a great solution for evolving, changing and transforming businesses who want their website to grow with them as well. Whether you want to manage your website in-house, want other website companies to manage or develop it or want to use a digital agency to grow your marketing capacity – WordPress will allow everyone and anyone to participate without being locked into a tricky CMS platform or builder that is unique to your web developer.
4. You can literally do anything with it
You name it, we can work out how to do it with WordPress.org. Unlike other out-of-the-box platforms, WordPress can literally become anything you need it to become, with our help or with the help of specialist developers and plugins. The WordPress plugin repository has over 55k free plugins not to mention the host of other sites for plugins and themes as well as specialist coders and developers that can build you anything you need.
When it comes to building a website that performs and converts visitors into customers, WordPress will enable you to add any elements you need to make it happen. This includes popups, buttons, lead generators – everything can be created that help you reach success.
5. WordPress helps with SEO
WordPress powers so much of the internet that it has gotten to know Google very well – so when it comes to SEO (search engine optimisation) WordPress will provide a lot of out of the box solutions to maximise impact. This includes the way its Schema is structured, the way it can generate sitemaps, the way the images can be optimised for speed and then the ability to connect with literally thousands of SEO plugins to make your website even more powerful.
Although we are happy to help you build your website on any platform, WordPress is our number 1 preference and it guarantees an amazing outcome for everyone.
Contact us today for a website quote today and chat to our experienced team.