Content marketing is the key to your small business marketing strategy. Simply put, content marketing is the creation and sharing of valuable content for your ideal customer or client. The purpose of content marketing is to portray your small business as an industry expert and offer something of value to your potential customers.
Establish your small business as the expert
Content marketing can provide a range of different opportunities for your small business to exhibit its expertise and knowledge. It is key you ensure that your content is related to your small business and industry. This can come in the form of articles, blog posts, e-books, videos, infographics, social media posts, quizzes, webinars, and the list goes on. By presenting your small business marketing as a knowledgeable and credible source of information with a strong content marketing strategy, you can strengthen your existing customer relationships and grow your customer base.
Create valuable content
People buy from small businesses they trust. Once you build trust between a customer and your small business, they are much more likely to purchase from you again and again. One way you can build trust is by creating content that offers something of value. For example, a building company could create a PDF that people can download from their website on the five things a person needs to know before building a home.
Attract and retain lifetime customers
By creating free, digestible, and spreadable content, potential customers will turn to your small business as the expert and are more likely to purchase from you in the future. Offer insightful and useful information for people and you will generate loyalty to your brand.
Achieve your small business marketing goals
At Lumos Marketing, we have seen just how valuable content marketing can be for a small business. As a Perth–based small business marketing company, we can create a marketing strategy for your small business that will help you achieve your marketing goals.